How To Use Real Estate Lead Magnets To Grow Your Email List
Here’s How To Use Lead Magnets + Automations To Grow Your Email List
Looking to make your content more hyper-local and grow your email list in 2025? This is for you! Whether it’s a locals guide, a moving checklist, or a first-time homebuyer’s guidebook, freebies are one of the most powerful tools to generate leads and build trust with potential clients. In this blog post, I’m sharing the three main tools I use, Coffee & Contracts, ManyChat, and Flodesk, to drive more traffic to my freebies and how I automate the process so my content works for me, even when I’m not on the app!
Step 1: Start with a High-Quality Freebie / lead magnet
The best converting, high-quality freebies solves a specific problem, provides actionable tips, or serves as a valuable resource that your audience actually needs. Think about what would make someone excited to download it —whether it’s insider information, time-saving tips, or unique local recommendations.
For this example, I’m going to use our Coffee & Contracts local’s guide—a resource filled with the best places to eat, shop, and explore in my city. If you’re a Coffee & Contracts member, you’re in luck because we already have a customizable locals guide template ready to go in the printables section.
Other guides Coffee & Contracts offer that make great freebies: Neighborhood Guide, Relocation Guide, Local Seasonal Guides, 90 Day Homeowner Challenge, The ‘Sold' Playbook, and many more!
Step 2: Build Your Flodesk Landing Page and Workflow
Once your freebie is ready, the next step is creating an easy-to-use landing page and email delivery system. I use Flodesk for this process because it is visually stunning, user-friendly, and highly effective for automating delivery and tracking engagement. It allows me to focus on other areas of my business while seamlessly handling my email marketing. While I personally love Flodesk, you can achieve similar results with any email marketing platform that fits your needs!
Wanting to try Flodesk out?
Sign up for a 30 day free trial here + get 50% off your first year!
Create your landing page/ opt-in form where users can enter their email address to download the guide (and grow your email list).
Set up an automated email workflow that instantly delivers the guide to their inbox.
Example of our Coffee & Contracts Flodesk Email Newsletter landing page template.
Members search ‘flodesk form template’ in the content vault.
Example of our Coffee & Contracts Flodesk landing page template.
Members search ‘flodesk form template’ in the content vault.
Step 3: Brainstorm Content Ideas to Tease Your Freebie
Now it’s time to create content that drives traffic to your landing page. Coffee & Contracts makes this step super easy with their monthly content calendar and evergreen content vault. (see a preview of our content here)
Look through the Coffee & Contracts content vault for local post ideas and captions that pair with your freebie. For example, when promoting the Local’s guide, these are examples of some of our templates that I’d use:
The perfect 12 hour itinerary for a day in (city)
My 2025 (city) Bucket List carousel
3 things I wish I’d known sooner about living in (city)
Where I take my friends/ relocation clients when they visit (city)
Use a call-to-action in the caption like: “Want my full locals guide? Comment 'local' below, and I’ll send it straight to you!”
Want more ideas like these? Each month we create a new monthly content calendar full of effective reels + carousel templates. Members filter ‘‘local highlights” in the content vault.
Use discount code: ERICA15 + join now!
Step 4: Automate comment + dm Responses with ManyChat
Finally, let’s make sure delivering your freebie is quick, seamless, and automated—this is where ManyChat comes in.
What is ManyChat? Think of it as your virtual assistant that responds to comments, sends messages, and shares links without you having to lift a finger.
Why Realtors Love It: ManyChat saves time and builds trust by automatically delivering your freebies to anyone who comments on your post. For example, once you create the keyword automation, ex: when someone comments "local" on your posts, ManyChat can instantly DM them the link to your guide. This not only improves response time but also boosts engagement because it encourages people to comment on your posts, signaling to Instagram’s algorithm that your content is worth showing to more people. This truly has been a game changer for my engagement and reach on Instagram!
Want to try it out?
Sign up here + get 30% off 3 months. They also offer a limited free version for you to try!
Connect your Instagram or Facebook account.
Create a new automation (auto DM links through comments) + set live.
Final Thoughts
Driving traffic to your freebies doesn’t have to be complicated, just focus on creating content + downloadable resources that locals find valuable.
Discount Codes:
Coffee & Contracts + use discount code ERICA15 for customizable templates, monthly content ideas, trainings, and many more resources that make promoting your freebies a breeze!
Flodesk Free Trial + 50% Off 1st Year- used for lead capture landing pages and email marketing
30% off 3 months with ManyChat used for boosting instagram engagement and automating landing page delivery