If I Were A Realtor Wanting To Get Started On Instagram, Here's What I Would Do:
Everyone keeps saying you need to be using instagram to grow your real estate business, but where do you even start? Let’s break it down together with actionable steps you can work on right away:
1. Focus on Branding: First impressions matter, especially when it comes to converting a potential future client when they land on your instagram page. I recommend using Canva to create a cohesive brand kit including your real estate logo, color palette, and fonts. This will ensure your page looks professional and inviting, making visitors more likely to engage and follow. Save time creating this by using our customizable Coffee and Contracts Branding Kit.
2. Incorporate Branding Images: To build trust and get more eyes on your content, I recommend incorporating your branding images into your posts. Instagram is a visual platform so users are more drawn to posts with personal imagery, rather than text graphics. This gives your account a more personalized feel and helps potential clients be more drawn to what you have to say. If you are looking for guidance on realtor branding photos, outfit inspiration, and pose ideas, be sure to check out our quarterly Coffee and Contracts Branding Photo Guide. Fun fact: I personally shot all of my instagram content with my iphone & $30 tripod for years.
3. Target Your Ideal Client: Identifying what specific ideal client you are looking to attract is crucial to successfully lead generating on instagram. Speaking to a specific client in your content helps simplify your content creation strategy and helps your content more quickly convert viewers to clients. In the Coffee & Contracts Content Vault, you can easily search/filter the content by different client types.
4. Personalize Your Presence: Now the fun part of instagram, building a community! Utilizing instagram stories is a great way for your followers to get to know you outside of real estate with less pressure to be fully put together knowing that the story will expire in 24 hours. I recommend sharing behind-the-scenes glimpses of your day in and out of real estate, promoting local businesses to collaborate with each other followers and using the different instagram story features to increase engagement and start up conversations with your followers. Needing more prompts/template/ideas for instagram stories? We have a whole section on the Coffee & Contracts dashboard devoted to Instagram story ideas.
5. Offer Value Through Freebies: A well-crafted freebie can be a game changer for email list building and converting cold leads to warm leads. By offering something valuable in exchange for emails, this creates an additional line of communication outside Instagram. Our customizable Coffee & Contract lead magnet & printables are the biggest time-saving resource and have personally been the biggest lead conversion tool I’ve used on instagram. We have guides for first time buyers, sellers, renters, investors, fsbo, buying simultaneously and so much more. See more examples of our guides here!
6. Utilize Email Marketing: Because the Instagram algorithm can be unpredictable, I recommend send monthly newsletters to keep top-of-mind. Be sure to tease upcoming newsletters on stories to attract new sign-ups. Not sure what to include in a monthly newsletter? Coffee and Contracts has customizable monthly newsletter templates for both Mailchimp & Flodesk email marketing platforms. I prefer Flodesk templates because I feel like they are more appealing and user friendly. Ready to join Flodesk, click here to save 50% off your first year subscription.
7. Keep It Simple and Consistent: The key to success on Instagram isn't just in the planning but in the execution. Persistence always pays off & that’s what we are here to help with. Included in your Coffee & Contracts monthly membership is a members only private Facebook group where we have coaches (me included) to help you with any and all real estate marketing needs as well as multiple live trainings throughout each month!